To STAND OUT,
go with the LAW
of YIN & YANG

To STAND OUT, look to the LAW of YIN & YANG, or the law of Nature.

Or you can simply call it Play of the “CONTRAST”.

FEMALE : MALE

COLD : HOT

HEAVEN : HELL

STILLNESS : MOVEMENT

 

We can apply it to writing a HEADLINE.

e.g.

“Don’t let your loved ones go to HELL, when you are in HEAVEN.

Write your will today!’

OR

design a BRAND LOGO.

“BRIGHTjoy” 

(Uppercase & Lowercase, Bold & Light, San Serif type & Cursive writing).

Or 

compose a PHOTO SHOOT.

Male in the foreground sharp focus & Female in the background is blur.

Contrast makes things interesting.

Being interesting is closely related to being creative. And creative is attention-grabbing.